The challenge of digital transformation
As for any business, it is also crucial for printing companies to be clear about how they want to master the challenges and take advantage of the opportunities of their digital transformation.
Aligning software with business strategy
- the launch of an online business
- the extensive automation of the production processes
- the interlinking of several locations
- digital collaboration with partners such as finishers
- moving processes to the cloud, for example, to ensure easy scalability
- hosting corporate printing portals for customers
A holistic approach is essential
The existing system was too slow to keep up and manual entries required a high amount of effort. Moreover, the entire value chain, from order acceptance, production and further processing to logistics and shipping, could not be mapped.
Although Longo Deutschland was not initially focused on a cloud-based solution, the printing company was excited about Keyline’s general approach.
The situation was different at Schätzl Druck & Medien GmbH in Donauwörth, Germany. The company already had a locally installed MIS and had been processing large parts of its production processes in the cloud for some time. But Managing Director Ulrich Schätzl wanted to bring all of the company’s business and production processes into the cloud.
“We were looking for a solution that follows the best-of-breed approach: software with an open architecture that allows us to integrate it very easily with our existing and future environment,” Schätzl explained. Such an application focuses on a specific area. In the case of Keyline, it’s print business management in a holistic manner. Keyline works flexibly with specialized programs or even machines, takes data from them, interprets it and controls further processes.
Schätzl is pleased about another advantage of a cloud-based solution: It can be scaled without having to invest in additional hardware.
Test it “live” straight away
During the evaluation period, it is advantageous to use the software immediately with full functionality under live conditions, so to speak, as a digital twin of the current environment. This is the only way to test the suitability of an application for a company’s individual needs.
This is where cloud-based software has a clear advantage over applications installed on site, which are also often very complex. With a cloud-based solution, the company simply creates an account and the full range of features is available instantly.
Testing the system under live conditions allows to immediately assess the application and the benefits of the software in day-to-day operation. "With Keyline, we had a real ‘wow’ effect,” Helfried Prünster of Longo Germany remembers. “After only two days we had functioning processes. Keyline is really easy to use.”